Amy L. Roberts

Seattle, WA 98125 · 206-351-6138 Cell ·


University of Washington, Seattle, WA

Bachelor of Arts in Communications                               

Graduated March 2003



Tour Manager Delta Force: Geico: Fly-In/ Fly-Out
                Red Peg Marketing, Alexandria, VA
                April 2007 – Present
Act as backup staff for Geico Tour.  Fill in for Tour Managers while on vacation and pickup events not routed in the tour.  Manage all aspects of the Geico booth at large scale fairs and festivals.  Train and manage part time staff along with recapping event.  Booth consists of lead generation through raffle with Plinko board to win immediate swag.  Usually work one weekend a month.

Market Manager: Heineken Premium Light – Seattle, WA
                Encore Nationwide, CA & Stage, NY
                March 2007 – Present
Manage all aspects of the Heineken Premium Light bar program.  Hire, train, and manage staff on Mission Irresistible.  Supervise staff while working in the nightlife scene conducting drink specials and distributing promotional items.  Coordinate with Heineken Rep for Seattle along with On-Premise distribution staff, bar staff, and agency personnel.  Schedule, execute, and recap events on the daily basis along with manage inventory for duration of the program.

Tour Manager: Toyota Hybrids: Amgen Tour of California
                Hawkeye, Dallas, TX
                February 2007
Part of a four person team traveling throughout California along side the Amgen Tour of California Professional Bicycle Race.   Distribute premiums to spectators and educating them on the Toyota Synergy Drive and Toyota Hybrid Cars.  Responsible for daily event recapping and photos along with budgeting inventory.

Mall Manager: Nintendo Wii Mall Program – Seattle, WA
                US Concepts, New York, NY
                October 2006 – January 2007
Manage all aspects of the Nintendo Wii Mall Program in Seattle, WA.  Demonstrate the Wii for guests and encourage game play.  Manage aspects of staffing, event reporting, and scheduling.  Encourage purchasing at local retailer of Wii and accompanying games during holiday season.

Senior Tour Manager: Coca-Cola Vault Tour – Midwest Region
                                Creative Promotional Concepts, Minneapolis, MN
                                April 2006 – October 2006
Part of two person team traveling throughout the Midwest promoting for Vault.  Manage all aspects of promotion including bottler contact; hiring, training, and managing staff; event recaps; care and maintenance of promotional vehicles including 26’ box truck and International CXT monster truck along with driving vehicles to event sites.  Promote brand and establish brand awareness in market by scheduling and executing target events in the 18-32 male demographic.

Senior Tour Manager: Flavia Fusion Tour – West Coast Region
                                Event Net USA, Ft. Lauderdale, FL
                                January 2006 - March 2006
Part of two person team traveling throughout the West coast promoting for the Flavia Fusion Drink Station.  Manage all aspects of promotion at Home and Garden Shows including sales of product; hiring, training, and managing staff; act as primary event contact;  manage extensive event reporting; setup, execution, and takedown of elaborate event setup; care and maintenance of promotional vehicle: 14’ box truck.  Promote brand awareness while increasing sales of drink station.  Ranked as top sales team in the country. 

General Market Manager: Marlboro Bar Program – Seattle Market
                                GMR Marketing, Milwaukee, WI
                                April 2005 - October 2005

Manage all aspects of Marlboro Bar Program in Seattle. Oversee and manage field staff consisting of three team managers and 40+ merchandisers. Responsible for weekly payroll, extensive event recaps online, hiring of merchandisers and team managers, contracting new venues and managing current venue contracts. Handle extensive scheduling of merchandisers, team managers, and venues to adhere to strict budgetary guidelines. Receive shipments and monitor strict inventory of all MBP product.

Account Manager: Internet Marketing
                                Bel-Red Web Consulting, Seattle, WA
                                November 2004 – June 2005
Manage all Internet Marketing accounts for company while also establishing new business relationships and bringing in new accounts.  Duties include: attending networking events, trade shows, writing web copy, composing press releases, creating marketing materials for company and training classes, composing extensive webpage analyses and internet marketing plans, implementing search engine optimization and pay-per-click campaigns.

Assistant Field Marketing Manager: Coca-Cola C2 – Seattle Market
                                Creative Promotional Concepts, Minneapolis, MN
                                June 2004 - August 2004

Part of a two person team running the three month Seattle Coca-Cola C2 promotion for a Minneapolis promotional company.  In charge of hiring staff, event recaps, scheduling, managing the budget, communications with all parties involved, managing staff on site, sampling, and coordinating for success of the events.

Morning Show/Promotions Assistant/On-Air Talent/Party Crew Infinity Broadcasting,

KBKS FM, Kiss 106.1, Seattle, WA

February 2002 - March 2004

Morning Show On-Air Talent “Abby Fabulous” – Act as morning show correspondent at national press events (listed under achievements).  Screen calls for use on air and prepare guests for interviews.  Research current events, create topics for discussion and create games for upcoming shows.  Responsible for keeping show on track and adhering to strict time constraints.  Improve improvisational and interpersonal communication skills.  Act as liaison between morning show and promotions department and keep both sides aware of current projects.
Promotions Assistant - Prepare for promotions through clerical duties and event setup.  Work one-on one with listeners at events.  Perform general office and clerical work. 
On-Air Talent - Act as a liaison between the event site and the studio through on-air call-ins.  Continually enhance radio personality with on-air traffic reporting and operating the board when needed.
Party Crew – Work on-site at events promoting KISS and/or the client.  Set-up event site, interact with listeners, hand out promotional products, pump-up the crowd, etc.  Typically worked five events a week.  

                Fragrance Model: Calvin Klein Fragrances International

The Bon Macys, Seattle, WA

                                May 2002 – September 2002
Promotional model and customer service representative for fragrances in the Calvin Klein line.  Promote Calvin Klein fragrances by introducing the product to Bon Macy’s customers.  Reach daily sales goals.  Responsible for merchandising product.
                Account Coordinator: English Ideas Cosmetics

                                The Bon Macys: Seattle/Bellevue, WA

                                June 2000 – June 2002
Advanced quickly from Sales Associate to Account Coordinator of English Ideas Cosmetics.  Managed all Western Washington Bon Macys stores and staff under English Ideas label.  Responsible for meeting corporate sales goals and training staff.  Acted as Primary Makeup Artist for English Ideas Cosmetics.  Enhanced management and training skills.  Achieved greater appreciation for time management.


  • Software:  Proficient in all Microsoft Applications including Word, Excel, Outlook, PowerPoint, Access. Macromedia Dreamweaver. Macromedia Fireworks. Goldmine.

  • Other Skills:  Search Engine Optimization. Pay-Per-Click Campaigns. Internet Marketing. Fast learner. Self-starter.  Organized.  Outgoing.  Easy to get along with. Leadership. Team player.  Quick-thinker.  Ability to multi-task.  Ability to drive 26’ Box truck with air breaks.

  • Radio Related Skills: Skilled Board Operator, Traffic Reporter, and Call Screener.  Acted as On-site Talent, Club Night Host, Live Call-in Talent.

  • Video Production Skills:  Ability to run 3ccd camera including Panasonic DVX-100 and Canon XL1, XL1S, XL2.  Set-up video shoots including running BNC cables and audio. 


  • KISS 106.1 sent me to Los Angeles for a press event to interview the cast of Win A Date With Tad Hamilton, a DreamWorks movie.  I conducted one-on-one interviews with the stars of the movie including Josh Duhamel, Kate Bosworth, Topher Grace, Ginnifer Goodwin and the director Robert Luketic. 

  • KISS 106.1 sent me to San Antonio for a press event to interview the cast of The Alamo, a Touchstone Pictures movie.  While in San Antonio, I interviewed the cast individually including Billy Bob Thornton, Dennis Quade, Patrick Wilson, Jason Patric, Emilio Echevarria, Jordi Molla, Edwin Hodge, the director John Lee Hancock, and the producer Mark Johnson.  I also conducted red carpet interviews with celebrities who attended the premiere including the cast of the movie who I interviewed the previous day, Sam Donaldson, The Governor of Texas, The Mayor of San Antonio, and many more. 

  • Ranked as Top Sales Team in the Country for Flavia Fusion Tour.  Consistently outsold other teams across the country while keeping cost low and samples high.

                Available upon request


Need and Event Marketing Specialist? I have been working in Event Marketing and Promotions for many years now and am always looking for my next project. Feel free to contact me for more information on my experience and how I may help your company with their Event Marketing needs.